KNOW THE SECRET OF BEING ABLE TO INFLUENCE CUSTOMERS IN YOUR BUSINESS

✍🏻Have you ever wondered, how can one person post something online and get many customers or create a great discussion, but every time you try to post your products/services, you still don't get the response you want? Where are you wrong? What is happening?

being successful in business means that the businessman who is the main character has been able to convince customers to buy his products/services in bulk. So a businessman must have enough knowledge/skills to be able to convince and sell successfully.

         WHAT IS THAT KNOWLEDGE?

whether it is on social networks, in the government or on the street, in order to be able to influence wherever a businessman is, then he must be trained in the field of persuasion and selling. You don't have to get that training in the classroom, today you will get it here, read this article until the end:

1. METHOD OF RESPONSE (RECIPROCITY):

 Psychologically, people feel important when they ask something and get interesting answers. Good answers make the customer need to ask/dig more so that he can find his need which in the end falls into buying.

example: On the Twitter network there are people who call themselves "mabroo" (those with many followers) that many ordinary users complain about because they cannot participate in the discussions of other people except themselves. Now, if you are a businessman, you don't have to have many followers to be successful, the main thing is to be able to make the customer respond to what you offer, and that response starts with you by relating to them in the discussions and challenges they always share with you.

2.COMMITIMENT 

Often when a person commits to something, he stays there earning what he wants. Now you have to make sure your business becomes like a mine for your customers to continue to benefit from the minerals that are in the business. that, your business must create a magnet of its kind to be able to influence and capture many customers every day. An example of an important magnet is information, that is, if you sell potatoes, then give your customers a lot of information about potatoes, if you sell car spares, educate them about various car spares, and so on in other businesses.

that is, make sure that information about what you sell or serve does not dry up for your customers. In this way, you can create a magnet to convince more customers to join your business and bring you the success you dream of. And the best way to give information is through social media. Is your business known? If you have it, make sure you use it well for the strong growth of your business. More you can find out how to use social networks by continuing to learn here at EKU FM

3. HAVE AUTHORITY: 

This is a very important secret. people follow and listen to advice from an expert/expert in a certain matter rather than just anyone unfamiliar with a certain expertise. In other words, in order to become an expert, you must have the confidence that will give you the authority to create the desired influence.

So, when you talk about your products/services, talk like an Expert and not a salesperson. If you speak like an expert first you will be more confident, then you will have more authority in your presentation which attracts more people to do business with you. Try this and you will get the answer.

4.SIMILARITY: 

The oldest technique that has been used to create influence in the world is this. Even for believers of the Christian religion, for example, it is written "The Word of God took flesh and dwelt among us, and we saw his glory". that is, the Word of God took on flesh to become like people so that his purpose of redeeming people could be fulfilled. It's the same in your business, you have to make sure you create similarities between your business, yourself and your customers. this is done so that the customer can trust himself and feel free when he comes to you so that he can fulfill his need.

Remember that business is not a place for self-interest as some "brokers" on the internet do. business is people, and people you must meet and be like them in their constant dialogues so that they can tell you their needs which you are responsible for fulfilling.

5. Rarity (SCARCITY): 

People often like to own things that they like and don't have. There are many examples in the street, fill it in. When you sell a product/provide a rare product/service that will expire after a certain period of time, people rush to buy it so they don't miss it when it's gone. so you should make your products/services at a certain level of rarity in order to make your customer thirsty to want to buy as soon as possible.

6. MAJORITY

 I think you have seen this before. it happens when a certain product/service is used a lot by certain people which causes other people to use that service. this method has been widely used by large companies by using artists/influential people in the community to become ambassadors and create a "channel" that will help their products/services to be used more widely in the community. Technically, this method works very well from Swaziland. If you didn't know when you grew up, that is, all the strong fashions in the city start from Swazi, weaving styles, good food is there, sayings, products and so on.

This type of influence is not all businessmen can do it, but if you can, it is one of the best methods to ensure your business has a productive influence on your customers. Can you create a way to create effective influence? Let's see your answers..

NOW WHY SHOULD A CUSTOMER CHOOSE YOU?

It is no longer a secret that emotion is a very important weapon in building influence in your business. You must make sure that you know your customers' feelings well and treat them accordingly. What do you do now to treat the feelings of your customers?

1. MAKE THEM FEEL EXCLUSIVE: 

In Africa, when a guest comes to you even if there is a war at home, then it is time to bury all differences to ensure that the guest is treated as required. This is done so that the guest feels good and goes to announce the good things he found to you.

It has many methods to make the customer feel special. For example, smiling and greeting people well before going directly to business matters. The goal is to develop hospitality and friendly atmosphere in serving your customers at all times. This is the most interesting thing.

2.INVOLVE THE CUSTOMER IN DECISIONS:

  One of the things that can make anyone become your customer is the act of involving them in decisions, especially those related to how to serve them with standards. Engage them by holding hands, shoulders or your mobile phones

this creates a sense of ownership of the service/product for the customer even before the purchase is made, something that contributes a lot to the customer choosing to do business with you. You can comment "these shoes you see go together with your pants, what do you think if you take these?" This method greatly affects sales.

3. TELL A STORY: 

   The customer would like to know things like, how did you manage to start the business you are doing? Where did you start? When? How did you get your first client? What challenges have you gone through so far and what challenges can you not forget? Your story is very persuasive. You need to learn how to tell a good story to attract more customers.

4. MAKE REALLY IMPLEMENTABLE PROMISES: 

    When you serve a customer, it is better to serve them on the basis of transparency and truth in the provision of your services or products. if there is any defect, it is good if you specify it in advance to the customer so that he knows how to deal with the product/service. It's not nice to be dishonest.

5.PROVIDE HIGH STANDARDS OF SERVICE:

    Good service always goes hand in hand with great respect. Strive to do the same to a great extent as the respect that your customers have given you. 

6. DIFFERENTIATE YOURSELF

Be known and care and make sure people get what you say and advertise, don't be a man of many words, be a man of action and build trust with your customers.

     Thank you, you can comment below for more contribution